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AI Advantage
3 Ways Agents Are Using AI that You Probably Haven't Heard About
Tired of feeling overwhelmed by marketing tasks? Artificial intelligence (AI) can be a game-changer for real estate agents.
Here are 5 AI tools you can leverage to save time, create high-quality content, and connect with more clients:
1. Automatic Captions with AI Eye Contact (veed.io)
This app helps you create captivating video content.
It generates captions and allows you to record a script while maintaining natural eye contact (even if you're reading from a screen).
It can even translate your videos and create lip-synced versions in different languages!
2. RPR Market Reports with AI Script Creation (NAR Member Benefit)
NAR's RPR platform offers market reports with a new AI twist.
You can choose the tone (professional, engaging, conversational) and target audience (buyers, sellers, or both) for your report.
The AI then generates an SEO-optimized social media post, blog post, or video script based on the data.
Remember to personalize the content before using it.
3. HowMoneyWalks.com + Targeted Social Media Ads with Location Tagging
HowMoneyWalks.com tracks migration patterns using IRS data.
This allows you to identify areas where people are moving from and target your marketing efforts accordingly.
Use this information to build relationships with agents in those areas for referrals.
You can also leverage location tagging on platforms like Instagram to reach potential buyers from specific regions considering a move to your area.
Embrace AI and take your real estate marketing to the next level!
Script of the Month
Turn Market Insights Into Listings: A Simple Yet Powerful Script
Looking for ways to generate more listings?
Simple: start more conversations.
As a professional agent, you analyze the market daily.
But how often do you share that insight unless asked?
Here’s what to do...
Next time you review recent sales, text someone in your SOI who lives near that property.
These bite-sized insights are:
Easy to digest
Personalized
Relevant
When you get a response, share all the details about the sale and offer a free home valuation report.
Five of these updates a day could be the game-changer your pipeline needs.
Use this text script below!
Text Script:
Hi [First Name],
I was in the MLS earlier today and I just saw that 123 Main Street sold in your neighborhood.
Did you see the final sale price?
Social Swipe File
FREE TEMPLATE: Mortgage Rate InstaGram Poll
This might be the best news we've had all year – interest rates have dropped to their lowest point in the past 52 weeks!
With rates this low, now is the ideal time to reach out to your database and reignite conversations with potential buyers and sellers.
Use this opportunity to reconnect, provide valuable updates, and identify those high-intent leads who are ready to take advantage of this market shift. Don’t let this golden opportunity pass you by!
Don’t forget to add the poll to your story when you go to use it!
Marketing Quick Hits
4 Reasons Your Marketing Efforts Aren't Converting
(and How to Fix Them Fast)
Are you stuck in a rut with your real estate marketing? Struggling to break through to new clients and reach your full potential?
You're not alone. Many agents use a one-size-fits-all approach that ends up falling flat.
Here's the truth: there is no magic bullet.
The key is to tailor your marketing strategy to you, your target audience, and your market.
Here are 4 crucial mismatches that might be holding you back:
1. Mismatch Between Strategy and Personality
The Problem: You're using tactics that drain your energy, like cold calling, when you'd thrive with content creation or social media engagement.
The Solution: Identify your strengths! Are you an outgoing extrovert or a strategic introvert? Leverage your natural talents.
Introverts: Build a web presence that attracts clients to you. Think high-quality videos, informative social media posts, or a captivating website.
Extroverts: Embrace interaction! Network, hold workshops, or create engaging live streams.
2. Mismatch Between Strategy and Target Client
The Problem: You're using the wrong platform to reach your ideal clients. Targeting luxury home sellers with TikTok videos? Probably not the best approach.
The Solution: Understand who you want to work with. Luxury clientele likely frequents Facebook and YouTube, not the latest social media trends.
Align your marketing channels with your target audience's habits. Research where they spend their time online and tailor your message accordingly.
3. Mismatch Between Strategy and Competition
The Problem: You're using overused tactics in a saturated market. Everyone's doing the same thing, making it hard to stand out.
The Solution: Seek a strategy with a "moat" around it. Develop unique skills or a specialized approach that sets you apart.
Focus on offering high value. Don't chase the latest trends; focus on building a strong brand and expertise that attracts your ideal clients.
4. Mismatch Between Strategy and Scalability
The Problem: You're relying on methods that can't grow with your business. Cold calling might work initially, but it won't get you to the next level.
The Solution: Prioritize strategies that scale. Listings are a great way to grow, but also consider building automated systems for lead generation and client nurturing.
Invest in organic social media platforms. The time you put into creating a YouTube video can reach countless potential clients for years to come.
Remember, the best marketing strategy is the one that works for you. By understanding these mismatches and focusing on targeted approaches that leverage your strengths, you can finally attract the clients you deserve and take your real estate business to the next level.
Tech Tips
5 Powerhouse Apps Every Agent Needs
In today's mobile-first world, real estate agents are constantly on the go.
But with a sea of apps flooding the app store, how do you pick the winners that deserve a prime spot on your phone or tablet?
We've done the heavy lifting for you!
We've researched, tested, and curated a list of the top 5 real estate apps that will help you streamline your workflow, amplify your brand, and close more deals in 2024 and beyond. This isn't just another generic list - we'll break down the must-have features for each app, so you can find the perfect fit for your needs.
Stay tuned to discover the hidden gems that will take your real estate game to the next level!
1. Curb Hero
Ditch the open house clipboard!
Curb Hero, a top-rated app in this category, completely reimagines the open house experience.
Design professional, customized digital sign-in sheets that reflect your brand and effortlessly capture visitor info
for seamless follow-up.
But Curb Hero goes beyond convenience.
Gain valuable intel on your open house strategy with real-time data and analytics.
Track visitor flow, identify peak times, and use these insights to refine your approach.
Plus, the app integrates with most CRMs, ensuring a smooth transition from open house to lead management.
2. Zillow Premier Agent
We all have mixed feelings about Zillow's Zestimate accuracy, but there's no denying its power as a lead generation tool.
As the most popular real estate platform in the US, Zillow attracts millions of potential buyers daily.
By becoming a Zillow Premier Agent, you gain access to this massive pool of leads, propelling your business growth.
But Zillow's value goes beyond lead volume.
It boasts a surprisingly robust CRM, allowing you to manage leads from various sources, set tasks and reminders, and automate communication through texts and emails.
Upgrade to their My Agent program, and you become the exclusive agent connected to your leads' Zillow searches, gaining valuable insights into their browsing habits and specific needs.
3. BombBomb
Ditch the static, embrace the dynamic! In the fast-paced world of real estate, video marketing reigns supreme for building connections and converting leads.
That's where BombBomb shines. This powerful app shrinks video file sizes, making it a breeze to create, send, and track personalized video messages right from your phone.
Here's the magic: whip up a quick video, seamlessly drop it into an email or text, and watch those connections blossom.
While not built specifically for real estate, BombBomb empowers agents to build lasting relationships on the go.
But BombBomb goes beyond convenience.
It integrates flawlessly with your existing email marketing platform, allowing you to create, store, and incorporate videos into your campaigns – streamlining your workflow and maximizing the impact of your marketing efforts.
If you're looking to unlock the power of video marketing, BombBomb is a game-changer.
4. Pivo
Forget static photos, elevate your listings to a whole new dimension with Pivo.
This isn't just your average app; it's a game-changing agent's toolkit combining a high-quality, AI-powered motion-tracking camera with a world-class photo editing suite.
The star of the show? Pivo's intelligent tracking technology that transforms how you showcase properties.
Craft captivating videos for open houses, showcase new listings with dynamic flair, and create stunning 3D tours – all within the app.
Pivo is a real estate tech company redefining the presentation game.Here's the catch: to unlock Pivo's magic, you'll need to invest in their system ($399).
This one-time purchase includes a phone holder, tripod mount, and a remote, granting you unlimited video creation and storage within the app.
Think about it - compared to traditional 3D home tour services like Matterport (costing $350-$600 per listing), Pivo can pay for itself with a single use.
5. Canva
Can we ditch the "go-to tool" talk for a sec?
Let's be honest, creating stunning visuals is a must-have in today's real estate world.
That's where Canva swoops in to save the day. This user-friendly graphic design platform has become a game-changer for anyone who wants to craft professional-looking marketing materials, and agents are no exception.
Canva boasts a massive library of templates and an intuitive interface, making it a breeze to create eye-catching graphics for everything from social media posts to flyers, postcards, and even business cards.
But they don't stop there.
Canva understands the unique needs of real estate agents, offering a treasure trove of real estate-specific elements like icons, illustrations, stock photos, and pre-designed templates.
Plus, with Canva Pro, you can take it a step further.
Pre-populate your designs with your branding elements – colors, logos, headshots – and streamline your workflow.
Canva empowers agents to unleash their creativity and design impactful marketing materials on the go, all from the comfort of their phone or tablet.
(Source: theclose.com)
John Keifer
Senior Mortgage Broker
Kama'aina Mortgage Group
Phone: (808) 222-9799
Email: [email protected]
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